Case Study · 01
Transforming a Global Ayurvedic Institution into a US Market Force
Transforming a Global Ayurvedic Institution into a US Market Force
An established ancient lineage, concrete supply chains, a global audience, and six diverse yet symbiotic verticals, and hundreds of trusted products backed by the world's first and only Ayurvedic US patent — Kerala Ayurveda had all the makings of a market leader.
What they didn't have was a US presence or brand consistency. Anywhere you encountered Kerala Ayurveda, you were greeted by a different brand identity, presence, and voice. The essence of who they are and what they do was being lost in translation.
Nowhere was this more prevalent than in the US market. After more than a decade of trying to break through, they had a world renowned agency absorbing more than 30% of their marketing budget for non-converting ads, no internal marketing infrastructure or team, and a well-funded competitor moving into the exact space Kerala had spent decades building.
That's when Kerala Ayurveda connected with me.
"Hannah, what you've accomplished in such a short time is outstanding. You understood the heart of Ayurveda, who we are, and brought it to light in a way we couldn't. We're grateful for all that you do."
From brand identity and visual systems to GTM strategy, campaigns, packaging, website, and international alignment across six verticals — every touchpoint was rebuilt under a single creative vision.
The distance between
where you are and
where you know
you can be —
11 Months
"The goal of Ayurveda is to be healthy, harmonious, happy, and peaceful, living the longest life possible."